Let Them 2026

A celebration of confidence, authenticity, and showing up exactly as you are.

This campaign is about letting people think whatever they want… while you continue to live boldly and unapologetically as your true self.

We want to hear your story.

If you’d like to be part of this experience, fill out the questionnaire below to apply.

Application deadline is 4/6/2026

This is one of our favorite days of the entire year.

The Let Them Campaign is all about celebrating real women, real stories, and the confidence that comes from showing up exactly as you are. This day is designed to be more than just a photoshoot. It’s an experience.

We start the morning with a short meditation to set the vibe for the day and help everyone settle in and feel grounded. From there, hair and makeup begins so you can relax, connect with the other women, and enjoy being taken care of. Lunch will be provided, and throughout the day we’ll be creating something really special.

There is always more planned, and each year the experience evolves, so more details will be shared as the day gets closer.

If you’re reading this and thinking you might not be what we’re looking for, you’re probably exactly who we’re looking for.

This campaign is about real women stepping into their confidence and sharing their stories.

Trust us… you don’t want to miss this.

We can’t wait to meet you.

Your Questions, Answered

Please only apply if you feel confident that you can attend the event. We receive a large number of applications each year and only 12 women are chosen for this experience.

This day is incredibly special and something we pour our hearts into. I would hate to take that opportunity away from someone else and then have to fill a spot last minute if you’re unable to attend.

Of course emergencies happen and we completely understand that life can be unpredictable. But if there’s a chance you may not be able to commit to the date, we kindly ask that you wait for another opportunity in the future.

We want to make sure every spot goes to someone who can fully experience and enjoy this amazing day with us.

Thank you so much for understanding, and we truly can’t wait to meet the women who will be part of this year’s Let Them experience